Signs: More Than a Message

A Sign is one of the best business investments

Signs are one of the most important investments your business will make. They do much more than tell customers where you are located, what you offer, or what event is coming up—they project your brand into the world around you, and create lasting first impressions.

Always On, Always Working

Signs work for your organization 24 hours a day, 7 days a week and 365 days a year. An effective, legible, and visually appealing sign is arguably the most important aspect of a new business, as the sign may be responsible for literally half of the sales volume.*

Based on a standard ‘cost of 1,000  visual impressions,’ signs literally work for pennies. An on-premise sign will work for $.22 per 1,000 visual impressions compared to billboards at $1.90, Newspapers at $3.60, Radio at $5.90, and TV at $10.00.

85% of a new business’ customers come from within a 5-mile range and 49% visit the location specifically as a result of “seeing the sign.”


* The information has been obtained through independent studies by the SBA (Small Business Administration), the ISA (International Sign Association), the University of San Diego and the American Trucking Association.

Dedicated Sign Experts

From one-time special events signs to vehicle wraps, our dedicated sign experts excel at helping your team find the most effective and efficient way to deliver your messages, and boost your business. Every time.

Decades of Experience

Piedmont Press & Graphics has been working with large and small businesses for more than 25 years to ensure that signs deliver deeper messages than the words they display.

Through our expanding Signs By Piedmont division, we work with businesses to develop the ideal combination of materials, design, colors, and language to achieve your specific goals.